Strategic Thinking for the Next Economy读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 336页 | 2020 | John Wiley & Sons Inc |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| 217.00元 | 2020-02-20 … | 2020-03-12 … | 95 |
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
作者简介迈克尔·库苏曼诺，MT斯隆管理学院斯隆管理评论知名教授，著名的竞争战略专家。
康斯坦丁诺斯·马凯斯，伦敦商学院战略管理和国际化管理教授、战略系主席。
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