经典好书《Confessions of an Advertising Man》读书内容简介:传奇人物，他一手创立了奥美广告公司，开启了现代广告业的新纪元。他确立了奥美这个品牌，启蒙了对消费者研究的运用，同时创造出一种崭新的广告文化。奥格威早年做过厨师、炊具推销员，后移居美国，在乔治·盖洛普博士的受众研究所担任助理调查指导。二战...详情

经典好书《The Fall of Advertising and the Rise of PR》读书内容简介:cription Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as...详情

经典好书《My Life in Advertising and Scientific Advertising》读书内容简介:erience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in ...详情

经典好书《Advertising》读书内容简介:vertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual...详情

影片剧情摘要:有为的广告设计师，却某次因一种新款去痘霜而无法获取制作广告的灵感。他过度的忧虑导致近乎疯狂，妻子朋友等相当为他担心。随后，他的脖子上长出了一个巨大且奇怪的疖子，当那个怪疖子开始长出眼睛和嘴巴并会说话时，巴格利开始思考他是否精神失常…… ...详情