Strategy Maps读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 454页 | 2020 | Harvard Business Review Press |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| USD 45.00 | 2020-02-20 … | 2020-03-04 … | 27 |
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.
Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.
Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.
Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
length: (cm)23.6 width:(cm)16
作者简介柯普朗
為哈佛商學院教授，論文超過120篇，著書十本，其中包括與大衛•諾頓合著的《平衡計分卡》、與羅賓•庫柏(Robin Cooper)合著的《成本與效應》（Cost & Effect）。他也在全球各地為大企業規畫績效衡量和成本管理系統。他的研究、教學、諮詢和演說重點集中在新的績效評估與衡量系統上，主要是平衡計分卡和作業基礎成本制度。柯普朗得獎無數，包括榮獲美國會計師公會（American Accounting Association）頒發的「傑出教育家獎」及英國特許管理會計師公會（Chartered Institute of Management Accountants）的「會計專業特殊貢獻獎」。他的電子郵件信箱為︰[email protected]。
大衛•諾頓
為Balanced Scorecard Collaborative公司董事長，這是一家為...
剧情呢，免费看分享剧情、挑选影视作品、精选好书简介分享。