Lean Customer Development读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 240页 | 2020 | O'Reilly Media |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| USD 24.99 | 2020-02-20 … | 2020-03-04 … | 27 |
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
作者简介Cindy Alvarez is the author of Lean Customer Development: How to Build Products Your Customers Will Buy.
Cindy has been using customer development techniques for well over a decade, across a variety of roles and organization sizes. She hates that alleged Henry Ford quote "If I'd asked customers what they wanted, they would've said 'a faster horse'."
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