UnMarketing读书介绍

管理,Marketing,

Stratten, Scott      ISBN:9781118176283    原作名/别名:《》

UnMarketing摘要

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing . The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"

— Famous author who hasn't read this book "This book has a great amount of words."

— Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine."

— Author who only gives testimonials to people who give him one in return

作者简介

斯科特•斯特莱登（Scott Stratten）

 病毒营销、社会化营销专家，被《福布斯》誉为“五位社会化媒体最有影响力人士”之一，TED大会新锐演讲者。

 Un-Marketing公司总裁。他在有twitter上有11.4万名追随者。

 他为客户制作的病毒营销视频已有超过6000万的点击量，为客户带来了可观的收益。

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UnMarketing 管理,Marketing,　2020-02-20 …

UnMarketing大结局

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