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Creating Breakthrough Products读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 336页 7.6 2020 FT Press
定价 出版日期 最近访问 访问指数
USD 31.99 2020-02-20 … 2020-03-14 … 93
主题/类型/题材/标签
Design,management,设计,产品设计,设计管理,Products,商业,创新,
作者
Jonathan Cagan      ISBN:9780139696947    原作名/别名:《》
内容和作者简介
Creating Breakthrough Products摘要

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development proces...

作者简介

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

本书后续版本
未发行或暂未收录
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