How to Do Great Work Without Being an Asshole读书介绍

It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry--and more choice for young talent--than ever before, this unsustainable way of doing business is a ticking time bomb.

This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion, or film.

Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices.

Simple strategies can easily be implemented to create a happier, more productive team and--importantly--BETTER WORK!.

保罗·伍兹，爱尔兰屡获大奖的设计师、作者和插画师。现居住于洛杉矶。他在埃登斯皮克曼是负责创意和科技团队的首席创意官，为很多行业（包括出版、金融、可持续发展和交通等）提供产品设计、品牌推广以及服务设计的工作。

在15年的设计生涯中，保罗负责过的项目客户主要有红牛、谷歌、摩根士丹、时代公司等等。保罗主张以用户为中心的设计，所以他的作品极为重视最终用户。作为设计界和科技界的管理者，他的文章经常出现在Fast Company（快公司），AdWeek以及 Communication Arts等网站。

在业余时间，保罗是一名插画家，也是讽刺行业网站Adloids的联合创办人之一。

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