Citizen Coke读书介绍

类别	页数	译者	网友评分	年代	出版社
书籍	432页			2020	W. W. Norton & Company

定价	出版日期	最近访问	访问指数
GBP 12.99	2020-02-20 …	2021-06-20 …	58

主题/类型/题材/标签

食物,经济社会学,物质文化,商业,

作者

Bartow J. Elmore ISBN:9780393353341 原作名/别名:《》

内容和作者简介

Citizen Coke摘要

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

作者简介

Bartow J. Elmore teaches environmental and business history at The Ohio State University. For this project he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.

http://www.bartelmore.com/

本书后续版本

未发行或暂未收录

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