Traction: A Startup Guide to Getting Customers读书介绍

类别	页数	译者	网友评分	年代	出版社
书籍	258页		8.8	2020	S-curves Publishing

定价	出版日期	最近访问	访问指数
USD 14.99	2020-02-20 …	2020-03-07 …	82

主题/类型/题材/标签

营销,互联网,startup,创业,marketing,用户,商业,Startup,

作者

Gabriel Weinberg ISBN:9780976339601 原作名/别名:《》

内容和作者简介

Traction: A Startup Guide to Getting Customers摘要

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.

This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.

Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist

作者简介

Gabriel Weinberg is the Founder & CEO of DuckDuckGo, the search engine that doesn't track you with over a billion searches in 2013. He is also an angel investor and co-author of Traction: A Startup Guide to Getting Customers. Weinberg has been featured on CBS, FOX, the Guardian, the Washington Post and many more.

Previously he was the Co-founder & CEO of Opobox, which was sold ...

本书后续版本

未发行或暂未收录

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