Political Marketing Theory and Concepts读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 224页 | 2020 | SAGE Publications Ltd; |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| USD 144.00 | 2020-02-20 … | 2020-09-16 … | 8 |
Electronic inspection copies are available for instructors
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.
Key features of each chapter include:
- Short chapter introduction and learning summaries
- Discussion questions to share in the classroom
- Annotated suggestions for further reading
- Lists of key terms to consider
This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.
作者简介Dr Robert P. Ormrod, University of Aarhus, Denmark
Dr Stephan C. Henneberg, University of Manchester
Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London
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