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Strategy Is Destiny读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 384页 2020 Free Press
定价 出版日期 最近访问 访问指数
USD 35.00 2020-02-20 … 2021-03-25 … 85
主题/类型/题材/标签
管理,美國,
作者
Robert Burgelman      ISBN:9780684855547    原作名/别名:《》
内容和作者简介
Strategy Is Destiny摘要

In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's succe...

作者简介

In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.

本书后续版本
未发行或暂未收录
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