Strategic IQ读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 328页 | 2020 |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| 248.55元 | 2020-02-20 … | 2020-03-07 … | 77 |
Why do once-successful companies fail? The book identifies 3 types of inertia that can be fatal to the most successful company: strategic/structural/ personal. Senior executives often go to great lengths to resist change. When things start to go awry, they try harder (through efficiency gains, etc) and therefore may simply be getting better at doing the wrong thing. Instead they need to analyse their market effectively and diagnose what is needed to respond to the real threats outside. The illustrations throughout the book give the reader real-life tales of competition on the edge and show what took place behind the public narrative of many prominent companies. This book will prompt executives to ask: What is your Strategic IQ? Do you have the strategic intelligence to keep ahead of your competitors? Readers will find the book enlightening and its lessons easy to apply:* It provides a framework for understanding strategic intelligence* A roadmap for advancing up the intelligence ladder* Assessment tools to measure progress John Wells shows how traditional success metrics such as revenue growth, profit, market share, reputation and stock price often fail to predict impending disaster - and what to do about it.
作者简介约翰 R.韦尔斯 John R.Wells
中文名魏思炯，现任哈佛商学院管理实践课程教授，曾任瑞士洛桑国际管理学院院长。他为MBA项目和高级经理人发展课程讲授多门战略相关的课程，其中包括自己开发的战略智商课程。
韦尔斯博士以优等生成绩毕业于牛津大学核固体物理系，曾担任过学者、顾问、企业家、公司高管、公司董事、商学院院长和公司执行总裁。
他在哈佛大学以乔治?贝克学者身份获得了MBA和DBA学位，成绩毕业名列第一，成为校长荣誉博士研究学者。
曾经就职过的公司包括联合利华（Unilever）、波士顿咨询（Boston Consulting）、百事可乐（PepsiCo）等，曾与他的导师“竞争战略之父”迈克尔?波特(Michael Porter)合著了《竞争优势》（Competitive Advantage）一书。
韦尔斯博士目前已撰写超过50部有关战略的著作...
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